Communication Plan
| Message | Audience | Owner | Timing | Purpose |
|---|---|---|---|---|
| Survey announcement | All employees | CEO/GM or executive sponsor | 2–3 weeks before launch | Create awareness and explain purpose. |
| Leader briefing | Managers and supervisors | P&C / project owner | 1 week before launch | Prepare leaders to answer questions and support participation. |
| Launch email | All employees | Project owner | Launch day | Provide link, instructions and confidentiality message. |
| Participation reminder 1 | All employees or low-response areas | Project owner | Midway through survey window | Encourage participation and remove barriers. |
| Participation reminder 2 | All employees or targeted areas | Project owner | Final days | Final opportunity to participate. |
| Survey closed / thank you | All employees | Executive sponsor | After close | Acknowledge participation and confirm reporting timeline. |
| Results and next steps | All employees | Executive sponsor / P&C | After reporting | Close the loop and confirm action planning. |
Message quality check
Every communication should answer:
- Why are we doing this?
- How will confidentiality be protected?
- How do employees participate?
- What will happen with the results?
- Who can answer questions?